Author: Christophe Roosen

Various blog posts took you along on our UX-journey to redesign the app. And while we’re not done yet, I think it’s time to take a deep dive in what will be the first very concrete update of your customer journey.

Our design as-is was radical: a dark theme (long before it was trendy) and no bottom menu. The theme stood the test of time – I’d like to think. But the lack of a bottom menu… not so.

So, there was an online questionnaire and a workshop with our users. In addition, I’ve had a lot of ‘brainstorming sessions’ with Shana, our (external) strategic expert. We also mapped user needs, defined current UX-misfits, drew new flows, … In short: we are ready to build new foundations.

As told previously, we needed to go back to the drawing board to rethink some essential flows in the app. When app features leave room for discussion or interpretation, and thus the need for our users to contact me to shine my light on the subject, it means we designed them wrong.

I’ve already told you about our UX redesign, and why it’s necessary. But where to start? Well, with an UX review of the current app. What are the most frustrating things about Trenara in its current version? Do you know what ‘rage taps’ are? No? Well, you probably already executed them.

In January we’ve started a strategic UX redesign (UX: user experience). Our goal is to design/develop a more user-centric app.‘Well duh’, you might think, ‘everyone wants that.’. But for us it’s a little bit different…