So, there was an online questionnaire and a workshop with our users. In addition, I’ve had a lot of ‘brainstorming sessions’ with Shana, our (external) strategic expert. We also mapped user needs, defined current UX-misfits, drew new flows, …
In short: we are ready to build new foundations.
User needs were attributed to the important moments in our customer journey: when does a runner need us, and what does she/he need from us at that moment?
So here are our new foundations for Trenara.
_ 1. Planning
We’re a goal-oriented app. We provide training plans. Unlike Strava, Runkeeper or NRC, we’re not the go-to app for the registration of your runs nor for giving kudos to fellow runners.
Without setting a goal and thus creating a plan, there’s little to no need in using Trenara. But as you might remember, the process of setting a goal was elected to be the most frustrating part of the app. So, while the planning part is what differentiates us from other apps, we’re not focusing enough on the importance of it.
Planning isn’t just about setting a goal. It’s also about having a clear overview of your plan, making (easy) adjustments, getting to know our lexicon, visualizing the trajectory, …
_ 2. Pre-run
We define this as the 7 days before a certain training session, while planning can be done months in advance.
During this pre-run stage, it’s important to have a clear understanding in what you’re about to execute and if it fits in your current agenda. We’ll be visualizing our sessions (for Peak Pro subscribers) to make them easier to understand. This is also the moment where you tell us about holidays, injuries, illness, …
_ 3. Run
Here it’s all about the training day itself. You’ve chosen your training route, so you can inform us about terrain (and later maybe weather conditions) so we can adjust the session.
In the future we might use actual biofeedback, like HRV, to advise you on whether you’re fit enough to execute today’s sessions or not. Maybe we’ll give shoe advice based on your shoe closet and the planned session.
_ 4. Post run
The feedback I provide after a training session or reaching your goal is often much-awaited. In the new design, we’ll also put more emphasis on your RPE feedback, because it’s a unique feature in running apps.
Afterwards we’ll show you more and easier to find graphs about your session. Of course you’ll still be able to share your runs to social media.
From planning to post run: 4 defined moments in time and pillars in our UX-redesign.
_ 5. Continuous
We’ll be coaching you along the way, and not all of our added value can be linked to the previous 4 moments. The pillar ‘continuous’ is key as well.
For example: in a couple of months, we’ll launch a strength plan, tailored to your ability and needs. Nutritional advice is also on our roadmap. At this moment we’re implementing our FAQs in the app.
Progress stats resort under this pillar as well.
_ Conclusion
Structuring the features and interaction points helps us to not only design the new interface, but also with prioritizing new developments. The new design will help us to highlight the right features at the right time, thus reducing frustration and, sorry for the jargon, churn. Or: how our stats will get even better 😉
Next up: defining menu-items!
Leave a Reply