Want to use Trenara to raise awareness for your brand? No problem.
With in-app challenges, we motivate our users to keep running. These challenges can also function as a marketing tool: with a sponsored challenge you as a brand build visibility and loyalty. And thanks to our ‘featured’ option, you’re immediately ‘top of mind’.
How Sponsored Challenges work
The basics are simple: choose a time or a distance goal and determine the duration of your challenge.
Provide a description and a logo/medal. That’s all!
Optionally you can choose to ‘feature’ your Challenge so that it is permanently displayed in our dashboard or to announce the challenge via our mailing list.
In addition, you as a sponsor are of course also free to raffle some prizes or discounts among the participants.
What do I get in return?
Visibility, a lot of visibility. Because your challenge is not only published in the app when it runs, participants also see the digital medal permanently in their medal cabinet and can share it on social media.
Interaction. Make it a fun one and the participants will surely find their way to your website with the button that is published on the challenges’ page.
How much does it cost?
A basic challenge runs over 2 weeks: it is announced 1 week in advance and users are given 1 week to achieve the goal. Such a challenge sits at 1000 euro*.
Non-profit organizations receive a 25% discount.
An additional cost is attributed when we play with duration, whether the challenge is featured or not, backed by a blog post or when the challenge is introduced through our mailing list. In other words, customization is no problem!
Interested? Please feel free to contact us!
* the price of a challenge is determined based on the number of active users. These prices are evaluated quarterly, in order to maintain a stable CPM. Current price based on Q3 2023.
About our users
With a total of more than 35,000 users and thousands of active users every week – of which approximately 75% reside in the Benelux – Trenara has grown into a great platform within the running world.
Our users are fanatical, work goal-oriented and put on their trainers at least 3 times a week. Women and men are equally goal-driven by the way: with 54% men and 46% women, sexes are in balance. About 40% of them are in the age category from 35 to 44 years.
They also often dream of international competitions: foreign city marathons are high on the list of goals.
Most subscribers will also be found here, namely those who train for a half or full marathon. The most popular training plan on the other hand is the one to build from 5 up to 10 km.
We’ve got every runner covered.